As we all hear more and more about social networks revolutionizing business, we may think back to the late 90's when the original web (Web 1.0) promised the same thing. What is different this time around is that we have learned a thing or two about optimism and hype. We are not all dumping money into the latest idea to sell ice cream at skating rinks via the web.
Businesses are now staring to connect the dots that make up the social network puzzle. I have not figured it all out, not even close. I am leaning toward the wealth of information available to "join the community". This is the beauty of Web 2.0. The web is welcoming you in to learn and get involved.
Take a look/listen to a few sources leading the way:
Seth Godin
Internet Strategy Forum
The paradox of insular language
1 year ago
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