Looking Ahead

AS more and more individuals catch on to the social wave, what will this mean for the early leaders? Enjoying the early success generally creates two categories. Some continue to envision what is next while others take the rewards, if they in fact were realized financially, and step away.

Since its inception commercially, the web has relied upon those that continue to push. At the heart of progress in this area is also the return on investment. Today's Web 2.0 tools and expectations are providing the greatest metrics the industry has ever enjoyed. This is a key enabler.

So where does this all lead to? Businesses will continue to experiment with blogs, AdWords, PPC programs and tinker with all these social tools. Those that figure it out and take the risk are those that will reap the rewards and then move on to the next phase of the Web. Sign me up for both. Exciting times.