Content is King

The great blogs, the great websites, the great e-letters and the great information sources have a very simple strategy - develop and share content. This should not be news to anyone, but it is unfortunately.

Do you have an editorial team or a patchwork effort? It seems patchwork is the 80 of the 80/20 rule these days. This is backwards for companies recognizing that content is king, or as Gerry McGovern and Rob Norton put it "Content Critical".

A great example of the 20 of 80/20 is SAS. They have a "Marketing Editorial" team that develops, are you ready, CONTENT. They have it right and will benefit greatly from this effort.



What is your 80/20? As more companies look to the web for returns or success, content is critical. The development of it must be king.